Relationships Between Vision Mission And Objectives Commerce Essay

Relationships Between Vision Mission And Objectives Commerce Essay From the vision and mission of Shangri-La Hotel, we know that Robert Kuok was concerned about the customers. He would like to delight each customer for every time the customer visit the Shangri-La Hotel. From the mission statement, Shangri-La Hotel is trying to make the entire customer feel happy and satisfy. However, Robert Kuok also knows that besides the customer, employees, shareholder or business partner also important. This point we can see from the vision statement where Robert Kuok is mention it. He also cares about the employees because he hopes that all the employees can show the perfect work performance. Since the Shangri-La provided a service to customer and without a good work performance, the customers were not satisfied. This reason might cause a bad image. As a result, there will be less and less customers come to Shangri-La Hotel. Without good employees, an organization is hard to have any improvement or changes. Therefore, Robert Kuok was concerned this problem and would like to avoid it happen. As a result, Shangri-La hotel is provide the best service to the customers and the employees were provide the best work performance all the time moreover Shangri-La Hotel could achieve their objective easily. When Shangri-La Hotel is maintain the vision this can help them to achieve their mission. This is because good employees can ensure that the way to delight each customers for every time they visit. Vision is more like a tool to ensure that the mission and objective is being achieved. There are relationship between vision, mission and objective. Task 2 (Loc 1: Ac 2) Considering the benefits to stakeholders is an integral part of the companys existence. Briefly explain the importance of stakeholder analysis to (SKL). 2.0 Definition of stakeholder Stakeholder can be defined as person, group or organization that has direct or indirect stake in an organization because it can affect or be an affected by the organizations actions, objectives and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholder), suppliers, unions, and the community from which the business draws its resources. Although stake-holding is usually self-legitimizing, all stakeholders are not equal and different stakeholders are entitled to different considerations. Stakeholder can defined as a party with an interest in an organisation, e.g. employees, customers, suppliers or the local community. This is due to the effect that the organisations activities will have on them, although they are a third party in that they are outside of the organisation. It can also be used to describe people who will be affected by a project, or who can influence it, but who are not directly involved in doing the work. Stakeholders are an integral part of a project. They are the end-users or clients, the people from whom requirements will be drawn, the people who will influence the design and, ultimately, the people who will reap the benefits of your completed project. It is extremely important to involve stakeholders in all phases of your project for two reasons: Firstly, experience shows that their involvement in the project significantly increases your chances of success by building in a self-correcting feedback loop; secondly, involving them in your project builds confidence in your product and will greatly ease its acceptance in your target audience. There are different types of stakeholders and each type should be handled differently. 2.1 Definition of stakeholder analysis The definition of stakeholder analysis is means managerial step taken to identify each stakeholders level of interest or involvement in a given project and how that involvement can influence the project. Based on this analysis, project managers may alter how a project will be executed or decide the necessary steps that must be taken in order to limit a stakeholders influence over the project. The first step in stakeholder analysis is identifying major stakeholder groups. The groups of stakeholder who will be affected either direct or indirect by or have an effect on the firms strategy and its execution can run the scope from employees to customers. In Shangri-La Hotel, director, business partner and investor is playing an important characteristic because their decisions can affect the whole organization performance. They are very influence stakeholder for Shangri-La Hotel. For example, if one of the employees is not performing well it is not affect the Shangri-La Hotel much but if an investor is stop invest in Shangri-La Hotel or director is making a small mistake of making a decision. This might direct influence the Shangri-La Hotel if the problem is serious. 2.2 The importance of stakeholder Why are the stakeholders such important to Shangri-La Hotel? As we all know that, customer, supplier, worker is part of the stakeholders of Shangri-La Hotel. Below are shown explanation about the importance of stakeholder. 2.2.1 Customer Customers are important to Shangri-La Hotel this is because if the customers of Shangri-La Hotel is feel satisfy with the service that provided by the Hotel it means that, the customer will automatically become the promotion of the hotel. Robert Kuok knows that customers satisfaction is one of the main reasons that he could get for more customers. Customer was part of tool to help the Shangri-La Hotel promote; in the other word, when the customer feel satisfy with the Hotel they will mention to their friends and family. This kind of mouth-to-mouth promote is much better than an advertisement thus, it doesnt use any cost. There will generate more new customers within this kind of promotion and at the same time royal customers will exist too. 2.2.2 Supplier Supplier was one of the stakeholders which can influence the Shangri-La Hotel. Why is supplier important to Shangri-La Hotel? Is can be explain as Shangri-La Hotel is provided services which means the quality of raw material which supply by the supplier is important and must high quality so that Shangri-La Hotel is provided a good quality services to customers. However, the supplier should deliver the raw material in time so that the Shangri-La Hotel had enough time to produce. Shangri-La Hotel is included provide food in restaurant and service of hotel. Hotel is a place that needs to renew all the stuff inside the room everyday example, towel, mattress, shampoo, and so on. This all material is needed every day by the hotel in other to provide a good service to the customer. Moreover, the restaurant also needs a good supplier to supply fresh food to the hotel. Without a fresh food, the restaurant cant provide a good quality food to the customer. As a result, supplier is important to Shangri-La Hotel and without a good supplier it can direct effect or influence the performance of Shangri-La Hotel. 2.2.3 Workers The last part is Workers. As all know that, workers in an organization are playing an important characteristic which is help the organization to move forward and achieve the goal. So as Shangri-La Hotel, workers are important because if an organization is without any workers, the organization is considered as not functioning. The ability of the workers also can influence the performance of the Shangri-La hotel because the good workers will help the organization to achieve the objective or goals. However, there are not all workers is perform well in their work. This kind of workers should give some advised and hope they will change through the counselling. A good worker is influence the performance of Shangri-La Hotel. 2.3 Mapping of Stakeholder Stakeholder Oppose Neutral Support Supplier XX Customer X X Worker X X Task 3 (Loc 1: Ac 3) Identify and briefly the terms organizational audit and environmental audit. Select two internal and two external factors to SKL. Explain how you would conduct an audit for these. 3.0 Definition of audit The audit is means by which a company can understand how it relates to the environment in which it operates. It is the means by which a company can identify its own strengths and weaknesses as they relate to external opportunities and threats. It is thus a way of helping management to select a position in that environment based on known factors. (McDonald, 1989, p21) 3.1 Organizational Audit Organizational Audit was also known as internal audit. Internal audit get information from management, marketing, financial/accounting, production/operations, research development, and management information systems. I am going to explain about two internal audit factors to Shangri-La Hotel. First, I would like to explain about management. In Shangri-La Hotel, management is one of the tools to manage the whole organization move forward. Besides that, management function consists of planning, organizing, motivation, controlling and also leading. This all element is very important to for a manager to manage the organization. Example, Shangri-La Hotel chairman, Edward Kuok Khoon Loong should know well about the element of management so that the workers will be more effective and efficient. Furthermore, the second internal factors need to be explain is marketing which also playing an important role for the Shangri-La Hotel. Without a good marketing department, Shangri-La Hotel cant organize with properly and this will influence the performance. A marketing department of Shangri-La Hotel is needed to plan for more promotion or advertisement about the hotel so that there are more people know about the hotel. Besides that, the hotel needed to implement about the marketing strategies so they can maintain in a high level of performance. 3.2 Environmental Audit Environmental audit was also known as external audit. In external audit I am choosing two external factors to Shangri-La Hotel. The first external audit is supplier. Supplier is able to audit an organization because an organization is needs the supplier to supply the ingredient, material or product needed by particular organization. Example, Shangri-La Hotels supplier was make a mistake on supply wrong material or wrong amount this will direct effected the performance of the day. However, Shangri-La Hotel has to be careful in choosing a good supplier. First of all, they have to identify the supplier after that evaluate about the supplier next is deciding to choose which supplier. As a result, good supplier is making a profit to an organization. The second external audit is government where playing an important role too; this is because government is able to control the Shangri-La Hotel before they want to make any event or planning. Example, Shangri-La Hotel had to apply and get the license on the business first before they start any planning or construction. Moreover, government will have to check the Shangri-La Hotels operation make sure that there is no illegal thing happen. The government is the way prevents the illegal thing happen. Besides that, when the government had to make any meeting or any event with other country they could choose Shangri-La Hotel as the place to operate the entire event. As the result, government is a good external audit to Shangri-La Hotel. Task 4 (Loc 1: Ac 4) Select and explain two strategic positioning techniques that you would propose to SKL. 4. 0 Definition of positioning Positioning is refer to the development of a distinct image for the product or service in the mind of the consumer, an image that will differentiate the offering from competing ones and squarely communicate to the target audience that the particular product or service will fulfill their needs better than competing brands. (Leon G S. and Leslie L.K 2007, pg 7) 4.1 Strategies Positioning There are few strategic of positioning which consists of product, service, location and image and I would like to explain two type strategic of positioning which is service and location. 4.1.1 Service Shangri-La Hotel desires to develop a distinct image for the service in the mind of customers. The first step is Shangri-La Hotel should determine about the service quality of the hotel, thus hotel image is good and the customer will come back again. Other than that, Shangri-La Hotel also need to provide a good service in all concept which included helping the customers take luggage to the room, when customer is calling for customer service Shangri-La Hotel should fulfill all the demand required from the customers. In the other word the positioning can be improve by more value for more price. 4.1.2 Location Location of Shangri-La Hotel is a good strategic place for business. From the map we can see that there is much other company such as shopping mall, kl tower, and big company and so on. With this strategy place, Shangri-La Hotel will easy to get more customers because if the tourist come to Malaysia they will choose Shangri-La Hotel since this hotel is near to go everywhere. Moreover, the workers of the other company will come to Shangri-La hotel to having a breakfast, lunch, tea time, or dinner because Shangri-La Hotel is provide restaurant. Other than that, if the client of the other company which is near to Shangri-La Hotel where they come from other country, they will choose to stay at Shangri-La Hotel. It is because the location is near the company and its providing a high quality service. Task 5 (Loc 2: Ac 1) Design and explain the steps in strategies planning process. Please use diagrams if necessary. 5.0 Steps strategies planning process VISION AND MISSION I FORMULATION FORMULATION LONG TERM OBJECTIVE GENERATE, EVALUATE, SELECT STRATEGIES IMPLEMENT STRATEGIES MANAGEMENT ISSUES II IMPLEMENTATION IMPLEMENT STRATEGIES MARKETING, FINENCE, ACCOUNT, R D, CIS III EVALUATION MEASURE EVALUATE PERFORMANCE. 5.1 Explanation of strategies planning process Step 1- Vision and Mission The mission statement describes the companys business vision which including the unchanging values and purpose of the firm and forward-looking visionary goals that guide the pursuit of future opportunities. The company guided by the business vision, the firms leaders can define measurable financial and strategic objectives. Financial objectives involve measures such as sales targets and earnings growth. Strategic objectives are related to the firms business position, and may include measures such as market share and reputation.Step 2- Formulation Long Term Objective Performance goals of an organization, intended to be achieved over a period of five years or more. Long-term objectives usually include specific improvements in the organizations competitive position, technology leadership, profitability, return on investment, employee relations and productivity, and corporate image. Step 3- Generate, Evaluate, select Strategies. In this step may apply to develop some important key which potential strategies to deal with the organizations objectives. Other than that, in this step also need to evaluate some potential strategies. The last part is to select the some potential strategies and every one of them is important. Step 4 Implement strategies management issues There are numerous company was failed to realize its complete potential of its strategies was due to some weak implementation. In this step the company have to implement the potential strategies to develop. Step 5- Implement Strategies Marketing, Finance, Account, RD, CIS Very often, management team assigned selected strategies to key personnel and left it to the individual to carry out the task. Step 6- Measure Evaluate Performance The last step is the motive of accomplishment factors for an efficient strategy operation is constant review of its development and needs to makes decision for any difference to plan.

The Odyssey :: essays research papers

Ten years after the fall of Troy, the victorious Greek hero Odysseus has still not returned to his native Ithaka. A band of rowdy suitors, believing Odysseus to be dead, has overrun his palace, courting his faithful†¹though weakening†¹wife, Penelope, and going through his stock of food. With permission from Zeus, the goddess Athena, Odysseus' greatest immortal ally, appears in disguise and urges Odysseus' son Telemakhos to seek news of his father at Pylos and Sparta. However, the suitors, led by Antinoos, plan to ambush him upon his return. Odysseus' most prominent characteristic is his cunning; Homer's Greek audience generally admired the trait but occasionally disdained it for its dishonest connotations. Odysseus' skill at improvising false stories or devising plans is nearly incomparable in Western literature. His Trojan horse scheme (recounted here and written about in The Iliad) and his multiple tricks against Polyphemos are shining examples of his ingenuity, especially when getting out of jams. Both examples indirectly relate to another dominant pattern in The Odyssey: disguise. (The soldiers "disguise" themselves in the body of the Trojan horse, while Odysseus and his men "disguise" themselves as rams to escape from Polyphemos.) Odysseus spends the last third of the poem disguised as a beggar, both to escape from harm until he can overthrow the suitors and to test others for loyalty. In addition, Athena appears frequently throughout the poem, often as the character Mentor, to provide aid to Odysseus or Telemakhos. Though he is usually a smart, decisive leader, Odysseus is prone to errors, and his deepest flaw is falling prey to temptation. His biggest mistakes come in the episode with Polyphemos as he first foolishly investigates the Kyklops' lair (and ends up getting trapped there), and then cannot resist shouting his name to Polyphemos after escaping (thus incurring Poseidon's wrath). If Odysseus' character changes over the course of The Odyssey, though, it pivots around temptation. After his errors with Polyphemos, Odysseus has his crew tie him up so he can hear†¹but not follow†¹the dangerously seductive song of the Seirenes. Disguised as a beggar in Ithaka, he is even more active in resisting temptation, allowing the suitors to abuse him as he bides his time. Temptation hurts his crew, as well, in their encounters with Kirke, the bag of winds from Aiolos, and the oxen of Helios. As Telemakhos tracks Odysseus' trail through stories from his old comrades-in-arms, Athena arranges for the release of Odysseus from the island of the beautiful goddess Kalypso, whose prisoner and lover he has been for the last eight years.

Modern Art Essay

After viewing Georg Baselitz’s Auftritt am Sandtreich II – bei (Remix), and Cindy Sherman’s Untitled #224, one can see two very different artists trying to convey a topic that is relatable on many levels. George Baselitz is a German Neo-Expressionist, while Cindy Sherman created work in the American, Metro Pictures genre yet both have chosen to â€Å"remix† the past into new and somewhat inherent images of the day. One can relate to these images on the basis of recognition, and interpretation of the cultural meanings of the time. Both artists have chosen to give the audience snapshots of their past, Sherman with the 1950’s women’s rights movement, and Baselitz portrayal of a post-World War II Germany. The images selected are form a more modern era, Baselitz-2006 than Sherman-1990, and it is interesting to see the changes from the work of the 1980s. Baselitz became famous for turning his paintings upside-down to shift the viewer’s focus away from the subject matter to the expressive surface. In his later work, though, the inverted subject matter indeed seems to be the focus, deliberately so in order to effectively portray the image after years of contemplation and healing. Sherman’s later work is similar in stance, but is a colored photographic interpretation of Caravaggio’s Sick Bacchus portrait. One can make the comparison that both artists have overcome adversity, and their imagery conveys a message of hope and promise stemming from difficulty. Georg Baselitz, Auftritt am Sandtreich II – bei + 30 C (Remix), 2006 Oil on canvas http://www.ecopolis.org/georg-baselitz-remix-paintings/ Georg Baselitz grew up in Germany during WWII, a time of unrest and ever changing cultural norms. This makes sense, as Baselitz himself moved from East to West Germany as a youth living in Germany through the reunification of the Nineties. In Auftritt am Sandtreich II – bei (Remix), Baselitz has revisited the most challenging aspects of his own history, with hindsight, and made a brand new version of the art. Not only were the paintings enlarged, they were also revisited with bright colors and bold lines. When one looks at the work, one can see an inverted soldier’s legs extending into the bright scenery of chunked color. The transparency of the soldier seems to indicate that this is an image of the past, with the ghostly interpretation of faded color. One can conclude that Baselitz has forgiven the transgressions of the war torn society, and views it now as a faded memory that has shaped him into the person he is today. While the image is still vaguely gruesome with the soldier’s splattered outline, implying death, it still somehow looks through that to a brighter day on the horizon. The pallet is very bright, and the canvas is mammoth, almost swallowing the viewer up in its scale. The subject matter does not possess any formal qualities of realism or training, but does follow in Baselitz’s tradition of inversion and loose brushwork. Baselitz has revisited many of his earlier works, and challenged his previous discern of modernism. Cindy Sherman, Untitled #224. 1990Chromogenic color print, 48 x 38†³ (121.9 x 96.5 cm). http://www.moma.org/interactives/exhibitions/2012/cindysherman/gallery/audio/8-224.php In Cindy Sherman’s Untitled #224, she has transcended her Metro Photo roleplaying into the work of Caravaggio’s Sick Bacchus, the painting from the late 16th century. This photograph is drastically different form the rest of the Untitled series due to the strong makeup, and use of prosthetics to become male. The emasculated arm is a well done prosthetic to illuminate the male form. The arm is one of the only parts of the staging that is inconsistent with the original painting. The figure in Caravaggio’s painting is more feminine than that of Sherman, slightly ironic. The costuming is consistent with Sherman’s other works, with exact attention to detail and accurate props. Caravaggio’s painting is thought to be a self-portrait of the artist as the Roman god of wine, Bacchus. Sherman was very interested in addressing the roles of women, and challenging society’s views on the subject, which at the time were primarily negative. Sherman’s Untitled #224 depicts a female in the role of a Greek god, which is not only a figure of power and celebration, but also a spiritual entity. As American culture was shifting towards equality in the 1950’s, Sherman’s work helped viewers to take on new roles otherwise unexplored by women. The implications were not only remixed to force a message, they were also liberating to women in a time of need. Both Baselitz and Sherman’s work sample information from the past. Both works reflect on their own cultural heritage with a moving awareness to historical events that they have experienced. So if one views these works in a Postmodernist standpoint the viewer is acknowledged to be an active participant in an explicit dialogue between the artist, the artwork, oneself, and one’s cultural context. Sherman’s Untitled #224 allows women to interact with the work in a comical and almost satirical way. Even though one should not take women’s rights lightly, nor denounce the impact that it has had on American culture, viewers of this work can role-play along with Sherman. It is an interesting choice of role-playing as Caravaggio’s interpretation of Sick Bocchus portrays a frail and hung-over drunkard as his subject. Sherman’s choice of subject matter can say that if a woman were in this position she would be strong and handle it with poise. Sherman does not seem to be concerned with feedback from viewers, but rather interested in conveying a message in a new way. Baselitz has allowed the influence of time and criticism to heighten his awareness of change and fashion a new outlook on an old subject matter. Postmodern viewers can more readily relate to the remix works as they lend themselves to a brighter pallet, a post war recover of sorts. Society and culture always has a way of persevering out of trial and adversity, and both of their artworks convey that message of hope and promise.

Essay on Professional Sports - Injured Athletes and Early...

Injured Athletes and Early Retirement The rise to become a professional athlete requires passion, dedication and years of preparation. To play a sport at such a high competitive level and intensity the athlete must be in excellent physical and mental health. Athletes of Magic Johnsons and Bo Jacksons caliber had the dedication and determination to be the best. The negative feelings the athlete endures after injury or illness is overwhelming and can lead to early retirement, but if this all they invested in; most have not thought a lot about a career after sports. The athlete and the aftermath of injury or illness that leads them to retirement is a difficult issue. For those readers who are injured or suffer from a†¦show more content†¦I never was in the professional ranks and had to count on professional sports as a way of life. But, on the high school level, I remember how injury or illness effected my peers. They too became depressed and angry; they wondered if it was all over for them. A lot of the times reha bilitation was an option. They would after suffering a knee injury seek physical therapy (rehab) to bring strength back into the knee to permit them to play. If therapy did not work other stressors would develop. http://dsc.dixie.edu/barry/http.//www.apa.org/monitor/jul96/injury.html There are four main reasons why the injury of the professional athlete makes recovery problematic: the withdrawal from friends, former teammates and family, the excessive talk about their accomplishments, the mood changes, and the indifference towards their injury. This is the time, I found in my study to be of great importance. Elite athletes who sustain a chronic injury score in the realm of groups that have experienced a natural disaster on the impact of event scale (IES), a psychometric measure used to assess the effect of trauma, according to psychiatrist Marjorie L. Schuer, M.D., and her colleague Mary S. Dietrich, Ph.D. (p.1, Psychiatric News) Treatment for the psychological trauma associated with an injury will depend on the developmental stage of the athlete, as well as the significance and meaning the athlete attaches to anathletic career, Schuer said. The meaning behind this message IShow MoreRelatedConcussions On Pro Sports : Concussions1484 Words   |  6 PagesConcussi ons in Pro Sports David Duerson’s family, the family of a legend, found Duerson dead in his home, with a self-inflicted gunshot wound in the chest (Bartholet). Duerson had won two championship rings, named first team All-Pro by three sources, received the NFL Man of the Year Award, and held an NFL record for 19 years (Bartholet). So why would this amazing man with a life of accomplishments commit suicide? Doctors wanted to find out. 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